S
The Student
Illinois State University · Normal, IL
First-year ISU undergraduate. Took Intro Bio last semester. Discovered
brain-science TikToks last week. Lives in Watterson Towers, grinds at Milner Library
at 2 a.m., would rather be at Upchurch.
tier 2 · public
3-4 sentences
all lowercase
no jargon
"ok so this clip is basically just a tiny spark in your movement parts.
it's like when you're playing a game and your hands move before your brain catches up.
wait that's actually wild."
P
The Patient
Carle BroMenn / Carle Foundation · Bloomington–Normal, IL
Patient or family member sitting in a Carle BroMenn Medical Center
(Normal) or Carle Foundation Hospital (Urbana) waiting room after a neuro
consult. Smart, anxious, not a scientist. Wants the human translation of what's
on the printout — and clear language about what this isn't.
tier 3 · layperson
4-5 sentences
plain English
honest caveats
"What this shows is the part of your brain that handles seeing
things lighting up — the visual area at the back. Think of it like a dispatcher
routing an incoming call. Worth saying out loud: this is a research model trained
on other people's brains, not a scan of yours from a real MRI machine."
C
The Clinician
Northwestern Memorial / RUSH University Medical Center · Chicago, IL
Attending neurologist at Northwestern Memorial Hospital (Streeterville)
or RUSH University Medical Center (West Side). Reads fMRI presurgical maps weekly,
teaches residents, knows Yeo-7 networks and Brodmann areas cold. Wants the
radiology-report tone, peak amplitudes in z-score, and an explicit caveat that
this is population-averaged research output, not patient imaging.
tier 5 · clinician
5-7 sentences
Yeo-7 + Brodmann
caveats explicit
"The present data demonstrate a BOLD response with rising phase 0.5s,
peak amplitude z=0.10, in the right somatomotor network — consistent with M1/S1
recruitment. Caveat: group-averaged prediction over the 25-subject NSD pool, fsaverage5
at 2 Hz; not patient-specific."
M
The ML Scientist
Google Chicago / industry research · Fulton Market, Chicago, IL
Senior ML research scientist working in Chicago — Google's Fulton Market
office, Microsoft Chicago, or one of the research-heavy startups in the Loop.
Runs multimodal pretraining or applied vision-language work. Reads everything in
tensor shapes, loss curves, and inference cost.
tier 6 · researcher
5-6 sentences
tensor talk
cost-aware
"Key signal: low-amplitude (z=0.10) somatomotor activation, peak at
0.5s. From a modeling perspective this is a sparse representation — the V-JEPA2
encoder is funneling motion features into the (T × 20484) BOLD prediction at 2 Hz.
Cost story: ~$0.011/scan local on the 5090, ~$0.32/scan on a GCP L4."